Today's real estate agent is caught in the middle of an epic battle between technology, big data and corporations. Giant tech companies have introduced business models with fancy tools that encourage home buyers and sellers to go it alone, without the guidance of an agent. The public is being misinformed and your business is on the line. Current home valuation tools are subjective, unreliable, outdated or just plain wrong concepts. How can you win your clients' trust when they are confused about home values?
In The Future of Real Estate Home Pricing, Anton Roeger, founder of APC Data Analytics, shows you how innovative new tools, processes and data can help you gain your clients' trust and become a sought-after authority on home buying and selling trends in your area. In this book, you'll learn how to:
build credibility with your clients through accurate, powerful, current and comprehensible property valuation
combat online pricing giants that are misleading your clients with unreliable automatic valuation models (AVMs)
automate your Comparative Market Analysis (CMA) with real-time tools that provide visual and accurate results
A perfect book for real estate agents and brokers as well as real estate lawyers and investors.
Anton Roeger IV serves as Chairman and Chief Innovation Officer for APC Data Analytics, LLC. where he works in conjunction with customers and partners to develop analytical tools to fit their desired applications. He works closely with the software development team to launch and implement the application to the end user.
Anton began his career as an engineer at Ford Motor Company in Dearborn, MI and became a senior engineer at Robert Bosch Corporation in Charleston, SC. During his time as an engineer Anton began investing in real estate in Charleston SC which spurred on his development into a full time real estate consultant. His personal investment knowledge include over 60 residential and commercial properties in the Charleston area including rentals, renovation flips, new construction and office buildings. During his 18 year career as a real estate consultant he sold over 1,000 properties for over $350M in total volume becoming the top producing agent in his town.
Agents are the buying and selling experts, but the trick is convincing their clients to listen to the advice they are given. It's getting harder and harder to do this with today's AVMs and CMAs giving them conflicting information at every turn. Use the one tool and the one method that gives you an accurate price based on real time MLS data to create trust in pricing.
The Future of Real Estate Home Pricing
Though accurately pricing properties is a big part of real estate agents’ jobs, their role in real estate transactions is multifaceted on both sides of a deal—buying and selling. They share their knowledge of the character and amenities of the different neighborhoods. They manage the negotiations and paperwork of a property transaction. They preview and stage homes. They assist buyers and sellers with a variety of property-related tasks. They often help solve critical issues with a property’s title, appraisals, inspections, loans, etc. However, all of this value can become overshadowed if agents cannot convince their clients that they know what they are doing when it comes to pricing their property. This is why it is critical that we find a viable pricing model for real estate agents to use.