Today's real estate agent is caught in the middle of an epic battle between technology, big data and corporations. Giant tech companies have introduced business models with fancy tools that encourage home buyers and sellers to go it alone, without the guidance of an agent. The public is being misinformed and your business is on the line. Current home valuation tools are subjective, unreliable, outdated or just plain wrong concepts. How can you win your clients' trust when they are confused about home values?
In The Future of Real Estate Home Pricing, Anton Roeger, founder of APC Data Analytics, shows you how innovative new tools, processes and data can help you gain your clients' trust and become a sought-after authority on home buying and selling trends in your area. In this book, you'll learn how to:
build credibility with your clients through accurate, powerful, current and comprehensible property valuation
combat online pricing giants that are misleading your clients with unreliable automatic valuation models (AVMs)
automate your Comparative Market Analysis (CMA) with real-time tools that provide visual and accurate results
A perfect book for real estate agents and brokers as well as real estate lawyers and investors.
Anton Roeger IV serves as Chairman and Chief Innovation Officer for APC Data Analytics, LLC. where he works in conjunction with customers and partners to develop analytical tools to fit their desired applications. He works closely with the software development team to launch and implement the application to the end user.
Anton began his career as an engineer at Ford Motor Company in Dearborn, MI and became a senior engineer at Robert Bosch Corporation in Charleston, SC. During his time as an engineer Anton began investing in real estate in Charleston SC which spurred on his development into a full time real estate consultant. His personal investment knowledge include over 60 residential and commercial properties in the Charleston area including rentals, renovation flips, new construction and office buildings. During his 18 year career as a real estate consultant he sold over 1,000 properties for over $350M in total volume becoming the top producing agent in his town.
CMAs have long been the accepted pricing method for real estate agents. The problem is that these systems are fundamentally flawed. Don't settle for flawed when there is a solution out there.
The Future of Real Estate Home Pricing
The challenge with most CMA reports is that they are based on limited data and subject to broad interpretation. Often, they are incorrect because they lack any true mathematical analysis—there is too much room for subjectivity and error. This can leave sellers and buyers unsure about the pricing of their property, or property of interest, and leave real estate agents vulnerable to concerns or criticism from the client. Trust is key in the agent-client relationship, but CMA reports can often fall short and have the opposite effect.