CONGRATULATIONS! YOU'VE WRITTEN A great book. You've uploaded it to Amazon and other book retailer sites and have nervously pressed the big Publish button. Your book is available for purchase globally. The sales start trickling in. You sit back and start working on the next blockbuster.
Only the sales begin to trail off.
You research what's gone wrong and determine that you need to do more to market your book. Everyone says it's easy. Refine your book's keywords. Set up an email list. Exploit social media. Create a Facebook page. Set up a Twitter profile and tweet. Host a Goodreads giveaway.
Of all the social media channels, you realise that Twitter offers you massive scale and reach. Unlike Facebook, you don't have to pay for your updates to be seen by your followers. And so you spend your time avidly tweeting, retweeting and following people. Ever so slowly, your follower base begins to grow. Your marketing efforts start to pay dividends. Book sales pick up a little. But now you're spending all your time marketing and have no time left to write the next book!
Exploited well, Twitter really does have the ability to drive thousands of potential readers to your books. This book teaches you how to rapidly grow your Twitter following and effectively market your book. But, most importantly, the techniques revealed can all be executed in under fifteen minutes a day, freeing up your valuable time to get back to doing the most important thing: writing your next book.
Under Ian Sutherland on Twitter (@iansuth), I now have well over 30,000 followers. But up until a few months ago, I had only managed to attract 1,500 followers, grown slowly-but-steadily over four years. Continuing to expand at that rate meant Twitter was never likely to have a meaningful impact on my book sales. On top of this, it was taking hours out of my day just to interact with my followers, all in the vain hope that I would interest someone in my books and me.
I decided to invest a lot of time developing and refining the techniques I am now revealing in this book. Fortunately, I have a solid background in technology. Some of the results come from trial and error, some from personal research and some from distilling advice from other social media experts. But the end result is an approach that meets my specific needs as an author, whose time is very precious, but who wants to benefit from the incredible power and reach of Twitter.
In short, I struck gold!
Since developing these strategies, I have massively increased my engagement on Twitter, exponentially grown my follower count and driven far more people to my books on Amazon and other retailers than ever before. If you take a look at my Twitter profile and tweet history and you'll see an incredibly active account. That is the tangible result of implementing the techniques in this book.
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