Strategy #6: Invest $99 in a Bublish.com annual membership.
As a Bublish user and a relatively new author, I highly recommend it. This tool has brought thousands of potential buyers to my books and put my book “bubbles” in front of them. These “bubbles” are excerpts that I select vs. the content that the publisher makes available like the “look inside” arrow on Amazon. Not only do I get to select the excerpts, but Bublish gives me a little box to provide any amplifying comments that I want (see examples below).
I can create as many bubbles as I would like and share them on Facebook, Linked In, Twitter and via e-mail. I usually make several bubbles for a book and release them over time to keep providing new strategically tailored samples of my book to keep up the buzz about my book and shame my friends who are late in buying it!
As an added benefit, Bublish regularly places some of my bubbles in their Twitter feed. I then retweet most of their tweets of my material. That not only gives me great exposure but free labor! I have an extension of my Twitterforce at Bublish Headquarters!
Also, Bublish conducts monthly webinars which contain the latest market insights from the CEO, Kathy Meis, and her staff. If you miss a webinar, they send you a broadcast link. I have not been able to keep up with all the information contained in the webinars which is a good thing.
What do I mean by that? As a new author/independent publisher, there is so much to learn that it can be overwhelming. I listen to the webinars, digest as much as I can handle and get back to writing and publishing. Then when I am ready for more, I listen some more. Often the timing is such that I learn more just as I needed it; as I am stretching into new areas regarding approaches to publication.
The fact that I never run out of things to learn from the webinars and other content is a testament to the value of the Bublish subscription. I would pay the $99 just to get the webinars. Often, you can catch a sale and get the membership for $79. Since I use KDP to publish most things, what I value the most about the subscription are the benefits that I have described.
In my discussion of getting as many books into “the funnel”, I shared how Bublish’s author site metrics show how many people viewed my book bubbles, how many people went further to look at my profile and how many went onto Amazon, Kobo, etc. to consider purchasing it. The metrics also tell me a little about where my viewers came from: within Bublish, from Twitter, Facebook, etc. TAKE THE FREE TRIAL!!
If you make books available for preorder the Bublish site facilitates the process with links back to Amazon, etc. I will use KDP to make preorders of this book available for about a week. However, KDP won’t publish any of the content, not even previews, until the release date. But I have chosen to make Bublish a part of my preorder marketing strategy. This will allow me to create limited bubbles (putting large amounts of content will violate my KDP agreement) and give potential buyers a “taste” of my new book before the book’s release date. I can use the bubbles on social media to drive up preorders. Please see more of the benefits of Bublish at:
BUBLISH'S 20-MINUTE BOOK MARKETING AUDIT (Bublish.com, 2016)
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