Unleash the Girls

It was not easy for me to write this book—reading through my old journals, recalling painful incidents, and some hard lessons. Revealing personal experiences beyond the public relations versions of events and then writing them down with the intent to share them was difficult. “Nice girls” don’t do such things. But I’m not a nice  girl, anymore; I’m a strong woman trying her best to be a compassionate, conscious being.

The tale of the troubled nature of my business partnership casts a contentious light on a sensitive aspect of women working together, and the complicated and evolving paradigm of a significant facet of today’s “sisterhood.” I have always been a proponent of female bonding. Yet consider this: sisterhood, brotherhood, any-hood—all are concepts that can invite polarization as much as they do bonding. Gender aside, we just need to be kinder to one another. We need to be thoughtful. We need to see the True Beauty in each other, which is so much bigger and more genuinely powerful than gender. What about a “humanhood?”

It took three humans—Lisa, Polly and Hinda—to make the magic of Jogbra manifest; to create the right product at the right time and be able to deliver it to the population that needed and wanted it.