Although not clear-cut by definition, executive presence is something all effective leaders must master. A survey described in Forbes of more than four hundred CEOs, C-suite leaders, and executives found that 78 percent believe that a lack of executive presence can hold back a career. You can think of executive presence like the “it” factor of leadership—you know it when you see it. Perhaps you’ve been around someone and thought, That person just seems to have “it.” They’re impressive. Even after the person leaves the room, their presence, influence, and energy remain.
Tasha became one of those people as a result of her hard work on executive presence. To get from where she was to where she wanted to be, Tasha had to first learn to appreciate the power of executive presence and then learn the skills necessary to master it. After getting an undergraduate degree in entertainment management, she started her career as a production coordinator at one of the large Los Angeles entertainment studios. She loved the fast-paced, creative environment where she handled multiple projects at once. Over the years, she continued to thrive, eventually becoming executive vice president of North American media strategy. She found fulfillment, purpose, and passion as she advanced through the ranks. Through her experiences, Tasha realized that great leaders bring more to the table than just technical skills and intellectual horsepower. They present and carry themselves in a way that conveys credibility and influence. From observing other leaders, talking with her bosses, and reading business books, Tasha came to understand the power and impact of executive presence. As her career blossomed, she remained committed to cultivating her executive presence because she understood its value, knowing it would accelerate her career’s forward motion—which is exactly what it did.
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