The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.
For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.”
Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.
It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.
Dr. Afshan Naheed Hashmi was born in India and educated both in India and USA. She now lives in Rockville, Maryland, USA.
Dr. Hashmi is an author, award-winning entrepreneur, speaker, educator, and a book, movie, make-up and beauty products reviewer, film critic and Radio and TV show host, a successful regulatory and business development and scientific professional with more than a decade of experience.
She specializes in making innovative and value creation market entry strategies for companies looking to enter India. She also lectures and delivers seminars on “Doing Business in India,” including culture training. An award‐winning entrepreneur, Dr. Hashmi has coordinated meetings and accommodations for U.S. business delegations in India. She has facilitated the introduction of U.S. businesses to potential U.S. and international partners, and vice‐versa. Dr. Hashmi maintains an extensive professional network that is required to launch initiatives especially in the U.S., India, Qatar, UAE and Bahrain.
Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.
The Modern Mughal Mentality
“Brilliant, and a must-read for everyone!”
–Dr. Vijay Govindarajan
Coxe Distinguished Professor at Tuck School of Business at Dartmouth College & Marvin Bower Fellow at Harvard Business School, The New York Times and Wall Street Journal Best Selling Author