So what does this mean to the local restaurant or the 10-person accounting firm? How does this apply to any small business? It’s having the courage and discipline to continually enhance your unique B + C + S formula, not for the sake of doing so but for the desire of continuous improvement.
Restaurants are a good example. I can’t tell you how many I’ve been to that “used to be” good.
“Used to be” is a killer of the B + C + S alignment. I’m a huge fan of Italian food, especially chicken parmigiana. I recently visited a long-standing family Italian restaurant with friends in their neighborhood. The restaurant was even featured on Gordon Ramsey’s Kitchen Nightmares.I couldn’t wait to bite into my chicken parmigiana. I was so disappointed when it tasted like mush. It was obvious that they didn’t implement Ramsey’s guidance for long. The culture was dead too. Everyone from the hostess to the waitress to even the busboy looked like they didn’t want to be there. It doesn’t matter what great food with a family atmosphere you had 20 years ago, or even 20 days ago for that matter. People want a consistent positive experience. That is what the B + C + S alignment and a continual focus on enhancing it provides.
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