To that end I even toyed with the idea of titling this “How to Make Your Business ‘Not
Suck’” but after some thought and some feedback I decided against it. While I do want to have
some fun with this material, my fear was that some who would actually enjoy my sense of humor
may still be put off by seeing “suck” in the title. After all, as I have done in the past, some
mentors like to pass on a good book to others and the thought of having an “off” title sitting on
the edge of the desk for everyone to see may not be the brand association that some people want. Having said that, we’ll still have a little fun with the “Not Suck” part from time to time.
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