When authors think of their books, articles, and essays as a business product, then they have the ability to affect whether readers will trust their words. Institutional-Based Trust is about an author’s fair and equal treatment of the people, groups, and organizations with which the business deals. The question of fairness and equity is a problem that every business must make an effort to handle. It is a problem that only information flow will resolve.
The idea is to ensure that any available information about how our business works with and treats the participants reflect the policy to treat everyone equally. If no one can find evidence of unfair treatment, then the question of trustworthiness is moot (Wise & Daniel, 2015). It is incumbent upon the author to ensure that the available information in social media reflects a fair treatment of everyone involved.
Every business must actively monitor the information flow regarding the business. It requires a great deal of time and effort. Nonetheless, it is necessary to maintain a public persona that reflects fair, equal dealings in the marketplace and with those who work within the process of preparing the author’s product. Information is key.
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