The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.
For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.”
Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.
It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.
Dr. Afshan Naheed Hashmi was born in India and educated both in India and USA. She now lives in Rockville, Maryland, USA.
Dr. Hashmi is an author, award-winning entrepreneur, speaker, educator, and a book, movie, make-up and beauty products reviewer, film critic and Radio and TV show host, a successful regulatory and business development and scientific professional with more than a decade of experience.
She specializes in making innovative and value creation market entry strategies for companies looking to enter India. She also lectures and delivers seminars on “Doing Business in India,” including culture training. An award‐winning entrepreneur, Dr. Hashmi has coordinated meetings and accommodations for U.S. business delegations in India. She has facilitated the introduction of U.S. businesses to potential U.S. and international partners, and vice‐versa. Dr. Hashmi maintains an extensive professional network that is required to launch initiatives especially in the U.S., India, Qatar, UAE and Bahrain.
The Modern Mughal Mentality’s four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors.
The Modern Mughal Mentality
“I have read Dr. Afshan Naheed Hashmi’s book “The Modern Mughal Mentality-New Strategies to Succeed in India and the Global Marketplace”, and found it thought-provoking. The Mughals ruled vast territories in India for several hundred years. It required stratagem for a small minority to assert their power and influence. Jugaad Management Principle i.e. obtaining objectives by maximizing resources, through thinking out of the box, has been emphasized. I think Jugaad also implies “ability to network”. In India, business success depends on negotiating obstacles and employment of “Jugaad” is essential. This book is recommended to all those who want to be successful in business in India.”
Lt. Gen. (Retd.) Zameer Uddin Shah Vice-Chancellor (President)of Aligarh Muslim University andformer Deputy Chief of Army Staff (Personnel & Systems), Indian Army, Member Armed Forces Tribunal