When a Russian marketer moves to New York City and meets Indonesian-born artist from Los Angeles, they create a new media business, painting human body for money, and move from a tiny apartment studio into well known business studio with international and franchise plans. The successful business has been featured on TODAY Show, Last Call with Carson Daly, NY1, TAFF, and RCTI.
This book will answer such questions as:
▪ Can an artist make a living outside of a traditional business model (galleries, etc.)?
▪ What are the business and entrepreneurial skills that an artist or creative person needs to succeed?
▪ What kind of partnership is essential for an artist?
▪ What are the lessons learned in establishing a non-traditional art-related business model?
▪ Are there any free marketing tools that can help jumpstart a business and are relevant for this generation?
Ekaterina (Katya) was born and raised in Moscow, Russia.
Katya received Master's in International Economics from one of the top Russian universities and started her marketing career at Nielsen. Later she improved her marketing skills in different industries, such as pharmaceutical, IT, telecommunications, and real estate.
In 2009, she decided to trade her stable life in Moscow for a new adventure in New York City. At NYU, Katya took special marketing certification classes, after which she confirmed her belief that experience matters more than theory.
Katya became an accomplished multicultural marketing professional and co-founder of DenArt Studio. With over 10 years of experience in the field, she has been on both sides of the brief, most recently as a marketing manager for several Wall Street companies with focus on marketing financial services and multimillion-dollar campaign launches.
Currently, she lives in New York City and helps large corporations and small start-ups with business development and marketing. Past clients include Samsung, Casio, American Express, American Airlines, and others.
Beyond her consulting work, Katya is finishing up her PhD in Economics, volunteering with City Harvest's Russian community, or supporting orphanages in Russia. She spoils her adopted dog, Bucks and loves traveling around the world.
An example of Cirque Du Soleil becoming different from any other circus by targeting adults, that was their risk.
Making Art Work
Starting a new business is not about whether you are better than everybody else out there. Don’t question yourself whether you are good enough, but understand that it’s important to differentiate yourself. Cirque Du Soleil was the first circus that started targeting adults as their audience; they made a completely new experience oriented to adult entertainment. They proved that circuses were not only about clowns for children and animals. They have become successful, as they were the first to change the art of the circus and create new experience.