I ’m sure this is the secret you really want to know about. How do you get motivated and stay motivated? Behavioral science shows that people are either motivated by pain and discomfort or by pleasure (goals).
In weight loss, people are initially motivated by pain for different reasons: They don’t like the way they look or feel
Their clothes don’t fit anymore
They have tremendous joint pain
They suffer from a new health issue such as diabetes, high cholesterol or high blood pressure and have to start taking medications and watching their diet All the above reasons cause pain and discomfort, and what do most of us do when we suffer from pain and discomfort? We want to move away from the pain, so it motivates us to go on a weight-loss or exercise program
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