Mailing lists may be the most overlooked social media marketing tool ever. When someone finds your website—using a google search, a business card, a web link—they’re visiting because they’re interested in you, your book, or your product.. They click and they think, “Hmmmm. Interesting.” But there’s no mailing list signup form, so they’re gone.
Don’t lose them. Use MailChimp, Constant Contact, Vertical Response, AWeber, or another service to create your list, and put the widget on your web pages. Most have introductory prices of $0, and graduated fees according to your number of subscribers.
What do you say in an email newsletter? A welcome message, to start. A free tip sheet. A draft of a story. You can let them know about excerpts you’ve put up on Wattpad, or a guest blog post, and ask them to like your Facebook Author page.
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