In the book, David shares his wisdom and sales secrets, tells humorous and inspiring stories, and asks introspective questions to guide you on the path of success. No more layoffs, tyrannical bosses, or the 9 to 5 grind. Freedom awaits you and it begins by saying “Yes” to sales and getting real with Coach David Stern. In ARE YOU FOR REAL?! you will learn how to:
Get real about your excuses and put them behind you
Find perpetual job security through sales
Sell yourself to sell your product
Cultivate effective communication skills
Turn “No’s” into “Yes’s’ through persistence
Develop essential negotiation and decision-making skills
Set realistic short-term goals while focused on the big picture
Plan for success and prepare for the unexpected
Create a work/life balance through proper time management
Driven by a conviction that the business of selling creates freedom, David brings an exceptional 40-year career as a salesperson, speaker, coach and author of Are you for real?! (Aviva, 2015), an inspiring sales-career survival guide. He empowers all types of individuals to new heights, thanks to his time-tested methodologies, an ability to motivate others beyond their expectations, and his genuine joy in seeing others succeed.
David’s entrepreneurial spirit was ignited early in life from parents who owned an Oriental rug company. At 15, he launched a business brokering the sale of used appliances, earning the princely sum of $200 per month in the 1970s. Upon graduating high school, he secured an entry level job at a bank and quickly rose to managerial roles, becoming vice president six years later. David’s warmth, sincerity and passion for person-to- person business would become an asset throughout his sales career, spanning many industries.
If you're serious about treating your career as a business, act like one. Stores don't close when it rains and only rarely when it snows. Your dedication to get out and sell when it's stormy - literally or figuratively - will make the difference between you and other, less committed salespeople.
Are You for Real?!
Just because the weather is going to be nasty, should you allow it to ruin your day? Are you going to use bad weather as an excuse for not feeding your family? No. True salespeople are out there making a living. When I worked at Motorola, the New York City area used to have many of these large snowstorms. On those stormy days, I would purposely go out because I knew few salespeople took advantage of those days, and people were waiting for someone to knock on their doors.