Strategy #7: Consider using Bublish as an alternative to blogging.
The Bublish tools have replaced blogging for me. Not that I was ever much of a blogger. I never really grasped why I would make up things to talk about vs. writing content that can be sold. Maybe I’m missing something. I focus on pushing-to-publish new content. When the content is released, I have “blogging” material, but instead of blogging, I select content for my bubbles and publish the bubbles via social media.
There is no two-way communication on Bublish. I can see how many people are reviewing Bubbles on my author page, but they can’t comment, we can’t interact. But because Bublish allows me to place my bubbles into social media I can interact with interested parties in those established media forums. I eliminate the work of creating a new forum in a blog.
I know for avid bloggers this may be absolute HERESY! But why spend time writing blogs when you can spend time writing books?! The book bubbles take you directly to a link where you have a product for sale. Further people can follow you on Bublish. Again if you have good bubbles, Bublish places your bubbles in their twitter feed on a weekly basis, which brings new potential readers to you vs. searching for new people to follow your blog.
The people that come to my Bublish author site see samples of all five of my books at once. Though I can’t communicate with them, I believe that they will make a purchase and keep coming back because based on the content of the books that I have placed there for sale. Bublish tells you how many people viewed you book bubbles, how many people went on to view your profile and then how many went on to consider a purchase on Amazon, Kobo, Barnes and Noble, etc. (if you published your book with Bublish). To me, this is the best feedback I can get--what percentage of people who viewed my Bubbles went on to buy my books.
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