Before you make a presentation it is advisable to find out how much time will be available for the presentation. Be concise in your presentation because that is what people appreciate. Most of the audiences are busy people. Bore them and they will not be impressed at all.
Do practice before your presentation. Make sure you have mastered the materials properly. Learn them by heart and have them on your finger tips. It is good you get prepared well in advance. Use ‘Prompt cards’ if possible or a ‘Power Point’. Look at your cards/ notes occasionally as you present. Do not read word by word from the scripts. That will show how little you know about your products.
A good presentation should involve up to three persons taking turns in talking. Avoid crowding too much into your presentation and be ready for questions from the audience. Winning their confidence to fund your business is your business and you must show them the whole content within as short of time as possible.
If you have made sample products, make sure you hand it to the audience to feel, see, smell, taste and hear its qualities. They are likely to appreciate this better than descriptions.
If the audience asks questions in the middle of your presentation, that means they are interested, you can answer them briefly. Telling them to wait till the end will put them off. Before beginning your presentation don’t forget to inquire about whether projectors and other facilities will be available to enhance your presentation. If they don’t have these tools, you will need to arrange appropriate and locally available facilities and tools for your presentation.
The role of your team:
Despite attractiveness of the market and brilliance of ideas, with a well written and presented business plan investors will believe you if you appear professional. Entrepreneurs feel secure when the teams behind your company include lawyers, accountants, doctors, bankers, business managers and administrators. Most important is the curriculum vitae of anyone involved in the plan. Be straight to the point.
If you involve a person in your business plan that has a former failure it is like digging a grave for your prospects. The people involved should have well-defined successful track records in order to win the hearts of investors.
To sum it up, Tom Harris gives great information when he says that teams need a set of attributes including creativity, determination, ability to deliver and empathy for the customers' needs.
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