Authorpreneur Dashboard – Jim Signorelli
StoryBranding(TM) 2.0: Creating Standout Brands Through the Purpose of Story
Business & Investing
THE BEST MARKETING DOESN'T FEEL LIKE MARKETING. IT FEELS LIKE A STORY StoryBranding 2.0 is the updated edition of the award-winning, bestseller that earned raves from marketing luminaries, CEO's, entrepreneurs, and personal branding advocates. If you read Simon Sinek's, Start With Why, this book will show you how. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity: Written by a 35-year veteran of marketing and advertising who has worked on major national brands, StoryBranding 2.0 is an innovative approach to marketing's biggest challenges, making it an indispensable book for professionals, academics, and beginners alike. Recounting many of his most memorable experiences, the author makes StoryBranding 2.0 not only highly instructive, but an entertaining read as well.
Book Bubbles from StoryBranding(TM) 2.0: Creating Standout Brands Through the Purpose of Story
What they're saying
Here are just some of the blurbs StoryBranding.
Foreword by Joey Reiman
Human beings are story-seeking creatures. Since the dawn of civilization, stories have guided us, inspired us and healed us. Now because of Jim Signorelli, stories will change the way we market, forever. Branding is often seen as a mystery story. Marketers acting more like detectives looking for clues to their customers and motives for why they buy. Jim Signorelli solves the riddle by providing a powerful and intuitive process that replaces mystery with mastery. Both a descriptive and prescriptive book on art and science of storytelling, StoryBranding 2.0 ushers in the next chapter in business communication. Signorelli is a marvelous storyteller blessed with the right dose of wit, the right amount of words and infinite wisdom. With these gifts he takes us on his own adventure story where he wrestles the behemoth we call branding and is victorious in building a new process for getting to your story, which he says and I agree, is the foundation of your brand. He also sends old ideas running like the unique selling proposition offering instead a unique telling proposition-your story.” Excerpt From: Jim Signorelli. “StoryBranding(TM) 2.0: Creating Standout Brands Through the Purpose of Story.” iBooks.
