Be Decisive in your marketing

I found that making up my mind about what I wanted to promote and market helped me with selecting the right social media platforms that best suited me. I try to drive this point home to all the people I try to help. Because some people might like working with Facebook way more than using Twitter. And, for some, a web or blog site might not work at all because they don't want to be bothered with the effort needed to create and maintain the site.